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Phil Baldey is the driving force behind . Working alongside an array of competent contracted professionals, Phil ensures that he has a hands-on involvement in all projects the organisation undertakes.



After some heady years working alongside Eric Watson as Group Marketing Director of the Blue Star Group and being part of the team that saw the business grow from $4 million to $180 million in five years, Phil sold out just before his 30th birthday and ventured into consulting work dealing with high level strategic projects as well as developing as a mentor to people in their business and personal life.

Phil is known as a visionary and strategist with broad industry knowledge and lots of life experience. Being both analytical and intuitive, he has the unique ability to get to the heart of the real ailments in business.

Having travelled the ‘hard yards’ of corporate life, he can assist from a ‘been there’ perspective. He has also been a management consultant for ten years and, drawing from this experience, is confident across a large array of industries.

Uncompromising, rigorous and candid, Phil challenges peoples’ beliefs. He will only work with people who are willing to assist themselves. He will not be seduced or coerced by the people he works with.

is the cumulation of Phil’s talents and knowledge, providing management services that offer strategic, sales, marketing, management, facilitation and mentoring expertise.


phil talks about 7 aspects to life and finding a balance